The Internet Man
41 St. Andrew's Court
With your website online you'll want it visited. That's the whole point.
The art of getting a high ranking on Google and other such sites is called Search Engine Optimisation or SEO for short.
There are technical aspects like
But the most important (and hardest) part is getting the actual content to match people's expectations and search efforts. To do this, the designer needs to understand what they are promoting and the skill to write successful marketing copy. In short - experience.
Ask The Internet Man if you want sound advice and your website lifted up the ranks.